Your Dealership Numbers
Ad Spend Projection
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Break-Even Analysis
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Break-Even Reference Benchmarks
| Scenario | CPL | Close Rate | Profit | Cars Needed |
|---|---|---|---|---|
| Best-Case | $30 | 30.0% | $2,000 | 8 |
| Optimistic-Mid | $30 | 22.5% | $1,500 | 11 |
| Conservative | $65 | 22.5% | $1,500 | 13 |
CPL: Cost Per Lead (booked test drive) | Close Rate: Percentage of test drives that result in sales | Profit: Average profit per vehicle sold
Ad Spend Budget Scenarios
Based on typical dealership metrics: $45 CPL, 22.5% close rate, $1,500 profit per sale
| Budget | Ad Spend | Test Drives | Cars Sold | Total Profit | Breaks Even? |
|---|---|---|---|---|---|
| Conservative | $10,000 | 222 | 49 | $63,700 | ✅ Yes |
| Moderate | $15,000 | 333 | 74 | $96,200 | ✅ Yes |
| Aggressive | $20,000 | 444 | 99 | $128,700 | ✅ Yes |
| Maximum | $30,000 | 666 | 149 | $193,700 | ✅ Yes |
Breaks Even: Whether total profit covers the $15,000 marketing fee | All scenarios assume standard metrics for comparison